BI Squared

(Business Ignition International)

“The LEGO® SERIOUS PLAY® experience inspires the imagination and creativity that we all possess but sometimes we unknowingly keep too deep beneath the surface”

— Lance Saunders, Sr. VP, Director of Strategic Planning, Leo Burnett


•Leverage the expertise in your organization
•Unleash creative thinking and transform ideas into concrete concepts
• Effectively uncover the relationships and connections between people and their worlds. provide is an efficient tool for crafting the solution
• The bricks make it easy to see and – more importantly – understand perceptions and realities.


LEGO® SERIOUS PLAY® offers an engaging hands-on environment, where the activity is perceived as meaningful, one’s abilities are in balance with the challenge at hand, and one has the tools to express the emerging knowledge. As your team engages in the LEGO SERIOUS PLAY process, they apply a new tool for communicating on a deeper level.

Additionally, insights made using LEGO SERIOUS PLAY are immediately actionable. Because the insights come from the people who will implement them, ideas don’t have to be introduced and anchored – they can be set into motion right

away!

LEGO SERIOUS PLAY offers no readymade solutions – it’s all about unframed problem solving. All results emerge from the participants and the situations they experience.