BI Squared

Using Innovation Tools to Unearth Knowledge,Leverage Collaboration,Create Value 
and Optimise Companies

Service Afterburner - using service innovation to create competitive advantage

All businesses offerings include a service element which can decisively influence their

success. We apply recognized academic models to enhance the this aspect of the company‚Äôs


By creating a Service Quality RadarTM, we interpret the fortes and areas for improvement. This is done through assessing the perceived levels of delivery and the gap between it and actual levels. Using a proto-typing approach, we can work with you to achieve an improved market fit and differentiation.