BI Squared

(Business Ignition International)

Service Afterburner - using service innovation to create competitive advantage


All businesses offerings include a service element which can decisively influence their

success. We apply recognized academic models to enhance the this aspect of the company‚Äôs

offering. 


By creating a Service Quality RadarTM, we interpret the fortes and areas for improvement. This is done through assessing the perceived levels of delivery and the gap between it and actual levels. Using a proto-typing approach, we can work with you to achieve an improved market fit and differentiation.